We partnered with investment services company to develop a platform that simplifies investment for its users. The challenge was to present the platform’s intelligence in a clear, user-friendly manner, which we achieved through intuitive design and an offbeat, robust visual identity.
The visual language was designed through a blend of a signature logotype, bold typography, and illustrative language. Brand elements were refined across the app to strengthen the cohesive brand experience.
We created a multi-tiered system, featuring pictograms, icons, and full-size illustrations. We created an extensive, multi-tiered system of pictograms, icons, and full-size illustrations to provide visual cues to users, strengthening the overall usability and UX of the product
We believe in focussing on the 40% for delivering 100% impact.